Mission Three
Inclusive, with access to culture, leisure and visitor opportunities
Inclusivity is at the heart of this mission. Our goal is to showcase Bolton’s identity, diversity, and outstanding assets so everyone can participate in the cultural, leisure and visitor experiences our borough offers.
Culture Leisure Visitor offer
Bolton’s rich cultural heritage, green spaces, sports offer and vibrant events shape who we are as a community. This mission is about strengthening these experiences, improving access for all residents, and celebrating what makes Bolton unique.
What success looks like
An accessible culture offer that celebrates Bolton
By 2030
- More people are engaging in Bolton’s vibrant cultural, food and drink offer, and cultural leadership is strong, connected, and diverse.
By 2035
- Bolton is a recognised cultural hub with sustained growth in the offer and engagement, and a reputation for community-led cultural projects.
By 2040
- Bolton is a national ‘go to’ destination for its unique culture, food and drink offer, where all residents have equitable opportunity for high quality cultural experiences.
A wider range of sports and leisure opportunities
By 2030
- A growing number of residents engage in active lifestyles, leading to improved self‑reported health and wellbeing outcomes.
By 2035
- Health and wellbeing is embedded within Bolton’s sports, leisure and physical activity programmes, promoting long-term participation.
By 2040
- All residents have equal access to leisure facilities and green spaces, contributing to a significant improvement in mental and physical health.
A bold Bolton Story to tell
By 2030
- A strong Bolton brand identity which showcases our cultural highlights, local heritage, and visitor attractions.
By 2035
- Bolton will be recognised as one of the North West’s top visitor destinations, known for its vibrant culture, landscapes, and warm hospitality.
By 2040
- Bolton will have an expanded reach and reputation as a visitor destination across the UK.
How we’ll deliver it
- Improve access to culture, leisure and visitor experiences for all residents.
- Strengthen Bolton’s cultural infrastructure and events programme.
- Promote physical activity and inclusive sports participation.
- Develop Bolton’s brand identity and national reputation.
- Enhance green spaces and natural assets as visitor destinations.
Programmes & initiatives
Culture & Heritage Programme
Investment in theatres, museums, festivals and community-led culture.
Leisure & Wellbeing Programme
Inclusive sports opportunities and expanded leisure participation programmes.
Bolton Story & Visitor Growth
Brand development, ambassador programme and visitor attraction strategy.
Who we’ll work with
Cultural organisations Sports clubs Tourism partners Community groups Education providers
Downloads
Bolton2040 Inclusive Graphics Pack
Visuals to use as part of the Inclusive mission segment (Mission 3).
Download
Bolton Vision